Working the Web: What Fundraisers Need to Know

Continuing Education Seminar
Tuesday, August 11, 2009

Speaker: Carie Lewis, Internet Marketing Manager, The Humane Society of the United States

» Download the presentation (PDF; 11.4 MB)

Everyone’s talking about Twitter, Facebook, YouTube, and other forms of social media, but is Web 2.0 really where we should be investing our development dollars? Carie Lewis, a leading expert in the field of web fundraising and internet marketing manger for the Humane Society of the United States gives us the information we need to “be in the know."

It’s one thing to have a web site; it’s another to have an internet presence that extends into the web of social networks that our constituents maintain online. Is the effort that it takes to be part of social media worth it?

Learn how leading organizations are optimizing their value in this new world. Carie will share her experiences with HSUS and other top organizations. Questions we’ll have answered:

• Exactly what is social networking on the web, and what is happening there that fundraisers need to pay attention to.
• How do we evaluate our organization’s readiness to go on line in the social-networking space.
• How do we determine in which social networks we should build a presence, and what is it we should do there to be effective.
• What does success look like on-line, and how do we establish useful goals and metrics for our organization’s fundraising and advocacy efforts.
• How best can we integrate our marketing and fundraising efforts across all channels to maximize our organization’s impact.

Meeting Specifics:

About the Speaker:
As internet marketing manager at The Humane Society of the United States, Carie Lewis leads online advertising and Web 2.0 campaigns for the nation’s largest and most powerful animal welfare organization. She plans, implements and evaluates the organization’s advocacy and donation campaigns for the purpose of list growth. Within the organization, she helps departments market their campaigns, issues and events online. She has a strong passion for using social networks, particularly Facebook and Twitter, for the purpose of community building.

Carie is a member of the Nonprofit Technology Network (NTEN) and Techsoup, and has been interviewed for articles on The Chronicle of Philanthropy, Fundraising Success Magazine and The Nonprofit Times. She is also a contributor to the K Street Cafe blog. Her personal blog with contact information can be found at: http://cariegrls.blogspot.com/.