Job Posting

Second Harvest Heartland | Brooklyn Park, MN
Salary Range: $90,000 - $120,000

POSITION SUMMARY
The Director of Annual Giving is responsible for complex, multi-channel fundraising that delivers against department objectives to achieve annual giving fundraising revenue goals, acquire new donors, cultivate and retain existing donors, and build a major gifts pipeline.

This position requires an individual who is an experienced team leader who can think strategically and creatively; manage multiple tasks; deliver outcomes diplomatically and in alignment with the department workplan. The Director must shape an advanced vision – grounded in the donor data -- to grow annual giving revenue. The Director must also be comfortable owning the systems and processes needed to execute on that vision.

This position is responsible for the overall success of Second Harvest Heartland’s direct response annual giving programs, including digital, direct mail and telemarketing campaigns to acquire, cultivate, renew and upgrade donors and will drive pipeline strategy for moving annual donors into the managed donor pool.

DUTIES AND RESPONSIBILITIES
Team Leadership and Collaboration

• Leads strategy, planning and execution of the fundraising efforts of the Annual Giving team, in support of the overall department objective to increase Development revenue and achieve financial outcomes.
• Collaborates with direct reports and department in fundraising efforts and execution of fundraising campaigns and donor stewardship.
• Partners with other Development leaders to deliver against workplan goals, ensure best practices, and support all Annual Giving efforts with robust data, processes and infrastructure.

Fundraising and Donor Stewardship

• Leads efforts to identify and engage new constituencies, renew existing, and re-activate lapsed supporters. Collaborates on strategy, manages implementation, and evaluates all aspects of annual giving campaigns, including offline and online donor acquisition and renewal appeals, stewardship outreach, monthly giving, tribute giving and targeted appeals for special programs and projects.
• Drives Annual Giving to grow the donor base, improve learnings, and retain donors with smarter analytics.
• Helps develop a major gifts pipeline using strategy and segmentation through Annual Giving. Collaborates with Director of Individual and Corporate Giving on mid-level donor strategy and engagement.
• Directs staff, agencies, vendors and consultants to create, produce and implement direct mail and online giving communications. Works with External Relations staff to ensure integration of campaigns across media channels.
• Oversee online fundraising and communication to ensure targeted messaging, and to enhance donor experience through digital engagement and customer service.
• Partners with Development Operations team to ensure successful segmentation, tracking, reporting and analysis of campaigns and appeals
• Works with External Relations team to ensure that Annual Giving campaigns help to ensure a strong reputation and community respect.
• Works with External Relations, Programs and Development staff to identify compelling stories, projects, and programs to showcase in fundraising activities. Actively works to integrate the Annual Giving program with other fundraising and communications activity.

Planning and Administration

• Responsible for developing and overseeing the workplan and budget for the Annual Giving team, working within the organization-wide work plan, setting strategy and schedules, managing deadlines, tracking expenses and meeting revenue, retention and acquisition goals.
• Reviews annual giving mailing lists, recognition lists and financial reports for accuracy.
• Select and manage direct marketing vendors (e.g., agencies, telemarketing vendors, printers) to maximize efficacy.

QUALIFICATIONS

• Minimum of 7 years developing, managing and executing large-scale, multi-channel fundraising or revenue campaigns including direct mail and online fundraising with advanced segmentation.
• Education generally attained through a bachelor’s degree in a related field(s) (Marketing, Business Management, etc.)
• Proven ability to acquire, cultivate and solicit donors for annual gifts, and to sustain and grow donor relationships; ability to assess and measure outcomes.
• Expertise with developing and using financial analysis and donor reports to inform strategic decisions.
• Experience with managing and growing a robust monthly sustainer program.
• Working knowledge of current nonprofit fundraising best practices, with expertise in digital marketing and online fundraising campaigns, including social media, paid advertising and web strategy.
• Strong strategic thinking and leadership skills; ability to develop and monitor work plans and budgets; experience managing multiple projects with multiple stakeholders simultaneously.
• Experience working with advanced CRM tools; familiarity with HTML a plus.
• Experience directly supervising full-time staff.
• Familiarity with donor database (Raiser’s Edge preferred).
• Strong written and oral communications skills.
• Strong vendor management and relationship skills.
• Demonstrated familiarity with Microsoft Office, Office 365, and the ability to learn other computer software programs.
• Ability to work with flexibility, efficiency, and enthusiasm, both individually and as part of a team in a fast-paced, high-demand environment.

Second Harvest Heartland is an EEO/AA Employer