Education Session: Building a Thriving Major Gifts Pipeline

When:  Apr 25, 2023 from 08:45 AM to 10:00 AM (CT)
Associated with  AFP MN, Minnesota Chapter

Session Details
Are you struggling to find new major donors? Or maybe you have a robust direct response program, but don't have a clear strategy for what to do with those donors next? Each element of your fundraising program needs the right structure to allow donors to move through the donor pipeline and into the right level of giving with your organization. In this session, Jeff Schreifels, Principal at Veritus Group, will be speaking about how you create a robust relational mid-level program that will nurture and move donors into your major gifts program. Plus, we'll be discussing what to do with those new major donors once they're added to your caseload. When done right, creating a thriving major gifts pipeline, by developing your mid-level and major gifts programs, will lead to long-lasting relationships and transformational giving from your donors.

Speaker
Jeff SchreifelsJeff Schreifels, Senior Partner, Veritus Group

Jeff Schreifels has over 27 years of experience in non-profit fundraising. The first 8 years of his career Jeff worked on the non-profit side working for two organizations as Development Director.

In 1996, Jeff joined the Domain Group based in Seattle. There, Jeff as Senior strategist, lead a team that executed strategic plans and direct-response marketing for clients such as, Feeding America, Arthritis Foundation, American Cancer Society and the Salvation Army; among many others. Jeff and his team helped raise over $200MM dollars for their clients over 12 years.

In 2009, Jeff joined Richard Perry, one of the former owners of Domain Group, to become Senior Partner of Veritus Group. Veritus Group is a major gift consulting agency that has taken the discipline of direct-response and applied it to major gifts. This is a unique approach to major gift fundraising. Veritus helps non-profits all over the United States and the U.K by helping create, develop and manage mid and major gift programs. As senior partner, Jeff is responsible for client strategy, sales and marketing.

Jeff is also the co-author of a popular fundraising blog, which focuses on major gifts called “Passionate Giving” along with Richard Perry and recently a new book called "It’s Not JUST About the Money.”

Jeff is the proud father of two young-adult children who are the joy of his life. Jeff is passionate about life, philanthropy, relationships, and the Philadelphia Eagles!


Registration Details
This event will be virtual. To be accessible to each member of our fundraising community, we’re offering you the option to pay-what-you-can. Your payment helps us honor our speakers time and expertise with a stipend and cover the costs of technology and technical support for promotion, registration, and the session. The average cost per person is about $30. If you would like to assist with covering the cost of the session for another individual, you can enter your payment under the donation section.

*This event is CFRE approved for 1 pts

Location

Dial-in Instructions:
Dial-in details will be shared in your confirmation email upon registering.