Direct Mail: Using Branding Narrative and Storytelling to Strengthen Your AppealsDirect mail isn’t just about what shows up in someone’s mailbox. It’s about building a case for your organization with current and potential donors. Learn how your big picture communication messages and stories from you staff and clients work together for fundraising appeals.SpeakerC.C. StromCommunications + Content Consultant with C CommunicationsC.C. Strom is a communications and content consultant for marketing, fundraising and public relations. She has 15+ years of telling stories, drafting content and creating messaging for nonprofit communication and fundraising.